All facts: The first Automechanika 1971

Extract of the Business Report 1971:
“Automechanika 71, international exhibition for automobile parts, repair shop, service station and garage equipment, has occupied a special place among the company’s events in the current year” (…). “The event was expressly intended for the trade public and as such was surprisingly well received; it deserves a regular slot in the company’s events programme, especially as the company’s profits from the show were very satisfactory.”

Figures first Automechanika:

- Nine days’ duration for the trade fair
- 36,365 square metres of rented floor space
  (of which, 3,980 square metres were in the open air)
- 415 exhibitors, (67 from abroad)
- 75,593 visitors (4,502 from abroad)
- Cost of a one-day ticket - 4 deutschmarks (purchased in advance)
- Cost of an exhibition pass, including catalogue – 12 deutschmarks
  (visitors from abroad used, at that time, to pay 2 deutschmarks less)
- Price of a one-sided stand – 70 deutschmarks per square metre,
  for 3-sided stands, 84 deutschmarks and for 4-sided 91 deutschmarks per square metre.

The success of the Automechanika brand for trade fairs is all the more remarkable, since the idea was born “of necessity”: in 1971, because of the crisis in the automobile industry, the IAA Motor Show was abandoned and in its place, the first “Automechanika 71, international exhibition for automobile parts, repair shop, service station and garage equipment”, was organised. Thus firms involved with motor vehicles, with equipment and accessories and other similar companies which would usually have exhibited at IAA were given the opportunity of an equivalent show-case, and specialist groups with an interest in these areas also had the opportunity to get an overview of the range of products on the market.

As a result, the decision was taken to organise the trade fair for the following year as well (1972), in order to create an event which would alternate with the IAA show. With an additional 100 exhibitors and something like half as much floor space again, the second Automechanika inspired great enthusiasm amongst it trade public during the five days it was open.

Download: Catalouge cover Automechanika 1971 (JPG, 911 KB)
Pictures from the first Automechanika 1971
Here you can download pictures from the first Automechanika ... [more]
Automechanika Motor

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